CaseStudy-Telco

Businesses have always used different medias to attract customers and deliver lucrative messages enticing audience to create a pull towards their brands. In fact, the definition of brand is strongly embedded with the concept of advertisement as the latter is used to communicate, associate, build and then strengthen an image that one wants to create for its business in the minds of its customers. A service that targets a broad spectrum of users – mainly businesses. Since the service holds value to a big corporation like Standard Chartered bank and it also makes a useful sense to an entry level lawyer who has just opened up shop – we need to comb the market and convert companies to our clients. This digital communication platform will facilitate to link our target customers to CMO/app (e.g. WhatsApp, Facebook etc.) subscribers. Our clients can use following services with the help of this platform o Filter based campaigns o OPT-In based campaigns o Robocall/ voice message o OTTs (Digital and social media channel) Database: As our plan is to target each business segment so our sales team will be capturing data at each touchpoint in this echo system and this will happen at a national level. The data needs to be captured electronically, stored safely and then explored and analyzed meticulously to extract information.